About

It’s not surprising that a child who liked to write stories and make to-do lists would grow up to be a woman who enjoys work that combines creativity and organization. An interesting mix of clients and employers has allowed me a long communications career that relies on both big picture vision and an appreciation for the smallest details.

It’s particularly rewarding working with clients who value curiosity. Understanding an organization’s culture, key audiences and place within the larger industry or community is important. I love untangling complex information to find the essential pieces so they can be clearly communicated and understood by diverse audiences.  

Guiding Principles

• Know your audience.  A classic, for good reason. Launching an employee initiative? Creating a website? Developing sales materials? It's critical to understand who you're talking with, what they need and how you can meet that need.

• It's not about you. It's about your readers, customers, employees or community. Avoid "corporate we-we." Keeping this in mind means you're more likely to be talking WITH people versus AT them.

• Enjoy the process. It's easy to get excited about the final product--your website, blog or newsletter. But, just as important as the deliverable is the process you and your team go through to get there. The insights gained are invaluable.